Columns
Let Iowa small businesses swipe smarter, not harder
Running a small business in Iowa means learning to stretch every dollar. I work long hours, manage tight margins, and hustle to build something meaningful in locations that big chains overlook. But no matter how efficient I get, there’s one…
How to keep the good ideas flowing
Imagine you have a fantastic idea that you think will do great things for your…
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a…
Are you frustrated with posting resumes with no responses?
Many career searchers immediately look at job boards when looking for a new job. Unknowingly,…
Community hospitals ensure affordable, accessible health care
Mercy Iowa City Hospital filed for Chapter 11 bankruptcy in federal bankruptcy court in August.…
Saving a beloved hospital
I was waiting in the emergency room at Mercy Iowa City, killing time by working…
AI in Iowa: Everything is going to be all right
A front-row seat to the evolution of Iowa’s technology landscape has certainly been a career…
Basic skills for starting a business
Numbers are everywhere when you get into building a business. Some of those numbers are…
Inflection points in the Iowa business lifecycle
Iowa is a great place to start and grow your business — Forbes named Des…
ABCs of privacy in market research
Staying on top of privacy issues is not an easy task for any organization. Financial…
Intermediary grants increase focus on building work-based learning
At its heart, work-based learning involves presenting Iowa youths with valuable information about the occupational…
How school bonds can affect our community’s economic development
I’m switching hats with this month’s column, from marketing to community and economic development —…
Marketing has evolved from 4 Ps to 7 Ps
Whether you are a small business owner or an executive for a Fortune 500 company,…
Entrepreneurship is hard work
Many entrepreneurs believe that the biggest obstacle to their success is funding. It’s not. It’s…
Is your business hiring hourly workers?
Are you having a difficult time recruiting hourly workers? There is good news for you.…
Business innovation for good — planet & people
Plastic, single use water bottles. If you think about it, you see them almost everywhere…