Columns
Iowa City’s literary mission endures
Paul Engle, the late poet and arts entrepreneur who led the Iowa Writers’ Workshop and co-founded the University of Iowa’s International Writing Program, once said, “If you are reading poetry to each other, you are not fighting each other.” In…
Breaking barriers: SBA propelling Black-owned businesses to new heights
In the dynamic landscape of the United States’ economy, the recent upswing in small business…
CN, Iowa Northern deal promotes access and choice for Iowa rail customers
Iowa Northern Railway Company and the Canadian National Railway (CN) are excited to join our…
Stoking the fire: How to thoughtfully build a sustainable business plan
When an individual begins to stoke the internal fires of entrepreneurism, there is little that…
2024 predictions in marketing and tech
Looking back on previous predictions and articles, I am sitting at around a B average…
Rebranding: Is your brand strong enough?
The Iowa landscape, and particularly the Corridor, is peppered with a rich mix of legacy…
Nine ways to gain more from your survey
If you conduct an annual or periodic survey, don’t simply “rinse and repeat,” like many…
Iowa secretary of agriculture: Making an impact in 2023
2023 marked 100 years since the Iowa Legislature created the position of Iowa Secretary of…
Pay your team to innovate in 2024
I spend a lot of time thinking about technology and the future (and yes, not…
The New ‘Rules’ of business etiquette in the 2020s
Does it seem like the rules of doing business are constantly changing? One minute, it’s…
Iowa football and what stays the same
There’s a great little tradition in Iowa City called the Monday Morning Quarterback Club. Local…
Why smart businesses should invest in marketing despite inflation
As high inflation continues to loom large over the United States, it’s a natural reaction…
Focused partnerships; focused growth
Regional collaboration, with a focus on public-private partnerships, fuels economic vitality. That was the resounding…
How to keep the good ideas flowing
Imagine you have a fantastic idea that you think will do great things for your…
Regular check-ups protect your brand health
For many organizations, the most valuable asset is their brand. A brand typically makes a…
Are you frustrated with posting resumes with no responses?
Many career searchers immediately look at job boards when looking for a new job. Unknowingly,…