‘Black Friday’? It’s more like ‘Black Autumn’ now

Holiday shopping season longer than ever, but whether local or national, retailers need to capitalize early

By: Richard Pratt|November 22, 2021

For years, “Black Friday” served as the unofficial launch of the holiday shopping season, a cultural touchpoint that often brought families together, visions of bargains dancing in their heads, to head out on early-morning shopping voyages the day after Thanksgiving, eager to snare that perfect treasure.

How nostalgic those times seem today.

A variety of factors, from the COVID-19 pandemic to the astronomical growth…

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‘Black Friday’? It’s more like ‘Black Autumn’ now

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