WednesdayAugust 6, 2025

A little help for Hoover: UI Marketing Institute students help Herbert Hoover Foundation with major rebrand

Many Iowans not aware of museum or its offerings, students find
By: Annie Smith Barkalow|May 3, 2024
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    • The Herbert Hoover Presidential Museum & Library, at 210 Parkside Dr. in West Branch. CREDIT ANNIE SMITH BARKALOW

    The Hoover Presidential Foundation has turned to five University of Iowa students to help with its marketing and rebranding efforts, coinciding with the Herbert Hoover Presidential Library and Museum’s $20 million renovation project.

    The museum in West Branch, at 210 Parkside Dr., is one of the oldest presidential libraries operated by the National Archives and Records Administration, but many people aren’t aware of its…

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