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Who needs tough questions when you have likes?

By Joe Coffey | The Fifth Estate When your grandmother says “Well, you know what they say,” I doubt that you stop her, mid-witticism, and...

The UI’s smart shift in economic development

CBJ Editorial For as long as we can remember, University of Iowa leaders have been trying to figure out economic development and the role the...

The UI’s smart shift in economic development

CBJ Editorial For as long as we can remember, University of Iowa leaders have been trying to figure out economic development and the role the...

From innovation to success with conjoint analysis

By Linda Kuster / Guest Column It seems like everyone is involved in innovation these days. What most people discover, howev­er, is that it takes...

Consumer research: Buy or DIY?

By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes...

It’s not marketing if you don’t have a strategy

Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The popularity and effectiveness of content marketing continue to increase. But there’s...

Clinical trials impact economy

By Pat Shaver CORALVILLE--Clinical trials can save lives and boost the economy, according to a recently released report. Local healthcare officials and pharmaceutical professionals met last week to discuss a...

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