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Consumer research: Buy or DIY?

By Lynn Manternach / Guest Editorial We’re all trying to figure out how to align what we’re selling with what consumers want to buy. Sometimes...

It’s not marketing if you don’t have a strategy

Lynn Manternach / Guest Editorial Is your company implementing content marketing without a strategy? The popularity and effectiveness of content marketing continue to increase. But there’s...

Clinical trials impact economy

By Pat Shaver CORALVILLE--Clinical trials can save lives and boost the economy, according to a recently released report. Local healthcare officials and pharmaceutical professionals met last week to discuss a...

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