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Tag: public relations

Greater Iowa City Home Builders Association

Greater Iowa City Area HBA wins national award for public relations program

The Greater Iowa City Area Home Builders Association (HBA) has received an Award of Excellence (AEA) from the Executive Officers Council (EOC) of the...

What is the REAL value of public relations?

The value of public relations can be hard to grasp, especially in this data-driven world. While there are ways to measure PR, the value...

Replacing our ‘flyover’ image

CBJ Editorial The derecho that ravaged much of the Corridor, especially Cedar Rapids and Marion, has caused much lamentation that the national news neglected this...

Banking on public relations in a digital world

By Betsy McCloskey | Guest Column Banking used to be simple. Consumers maintained accounts and loans at banks conveniently located near their home. There weren’t digital...

How PR has gone social

By Betsy McCloskey | Guest Column The field of public relations has seen dramatic shifts over the past 10 years with the rise of digital...

The value of PR beyond the numbers

By Betsy McCloskey | Guest Column The value of public relations can be hard for people to grasp, especially in this data-driven world. While there...

Are you making an impact with your PR?

By Betsy McCloskey / Guest Column Measuring success has long been the Achilles’ heel of public relations. While it is true that it’s hard to...

How does public relations fit into your marketing plan?

By Betsy McCloskey / Guest Column It used to be that marketing and public relations were considered two separate functions, not to be confused with...

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