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Trolls can be beneficial if you know how to use them

By Joe Coffey | The Fifth Estate If you want your company’s online platforms to be engaging, you need good content and user interaction. Let...

The inaugural Rando Corridor Media Audit

By Joe Coffey | The Fifth Estate One of the best and worst things about the internet is that you can’t control it. For local...

Attention-grabbing signage doesn’t always mean ‘good’

By Joe Coffey | The Fifth Estate Your business’ most overlooked media format might be the most visible one you have – the signage out...

What’s behind the recent interest in CR’s city flag?

By Joe Coffey | The Fifth Estate One of the most notable national stories about the Corridor from the past year involved the flag of...

Who needs tough questions when you have likes?

By Joe Coffey | The Fifth Estate When your grandmother says “Well, you know what they say,” I doubt that you stop her, mid-witticism, and...

How social media is humanizing journalism

By Joe Coffey | The Fifth Estate “Welcome to the team, meteorologist Kalie Pluchel. Like her page.” That’s what it says on the KCRG Facebook page...

How social media is humanizing journalism

By Joe Coffey | The Fifth Estate “Welcome to the team, meteorologist Kalie Pluchel. Like her page.” That’s what it says on the KCRG Facebook page...

Local TV news needs a whiteboard session

By Joe Coffey |  The Fifth Estate The time is right for local TV news stations to pioneer a new product. Current newscast audiences —...

A salute to those covering the Corridor

By Joe Coffey  |  The Fifth Estate Journalists of the Corridor, you’ve chosen a career that is both dying and one of the most important...

Picture this: Compelling local media images

By Joe Coffey / The Fifth Estate Corridor media outlets, please figure out how to put engaging, fitting, real images on the stories you produce. At...

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