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Tag: Jen Neumann

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Perform a platform audit to improve performance

By Jen Neumann | Guest Column It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”

Going virtual? Think differently about your event

By Jen Neumann | Guest Column As organizations are forced to retool traditional events, nearly everything has gone virtual, with varying degrees of success. By...

Location matters equally in online storefront

By Jen Neumann | Guest Column In an increasingly online world, does location still matter? Let’s revisit one of the oldest principles of marketing: “place” or...

I just kinda sorta think you should relax about assertive language

By Jen Neumann | Guest Column Somewhere Sheryl Sandberg just shuddered. According to multiple articles and business books, I undermined my own authority with that...

Supercharge your company with a new CRM

By Jen Neumann | Tech Column Excel spreadsheets, handwritten notes, emailing yourself details about a customer’s preferences — these are ways that we input and...

Writing for shorter attention spans

By Jen Neumann / Marketing Column  Have you ever shown up for an event or meeting, or even a family dinner, and there’s some important...

Is the open office format bad?

By Jen Neumann / Guest Column No, but your culture might not be right for it — yet. A lot of articles are being published about...

A digital marketer’s checklist for GDPR

By Jen Neumann / Guest Column The European Union’s General Data Protection Regulation (GDPR) is all about how companies use the personal data of those...

Be curious about automation

By Jen Neumann / Guest Column It’s graduation season. The announcements are piling up on my desk and a whole new batch of graduates are...
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