Tag: Jen Neumann
Economic headwinds and outsourcing
Here we are on the cusp of Q4, and my email is popping with requests to meet with new companies and organizations who are...
How to (properly) use a QR code
In 2014, I wrote a blog that advised not using QR codes for business until they became native in everyone’s phone camera apps. In...
2022 predictions in marketing & tech
By the time you read this, we will be an entire month into 2022. As I looked back on the past year(s) and talked...
Apple called the email open rate’s bluff
With the recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding...
The 4 things to do in a crisis
We are all operating in strange times. And at some point, you may be faced with making a controversial decision or facing a backlash...
Great brands lead with their values
We have a saying around here: Your brand is what people say about you (or your company) when you’re not in the room.
So many...
Shifting from ‘post & pray’ to nurturing a workforce pipeline
If you would have told me in 2007 that the work, we do at de Novo would be so heavily involved in human resources,...
Perform a platform audit to improve performance
By Jen Neumann | Guest Column
It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?”