Tag: consulting
Why big brands are screwing up
By Jen Neumann / Guest Column
A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google...
Developing a customer intelligence system
In business, we often focus on the bottom line, assuming that we already know everything about our customers, but customers can change. According to...
Learning from Elon Musk: The best leaders practice self-care
By Greg Dardis / Guest Column
The question stood out amid a lengthy Q&A, drawing laughs from the audience and the CEO on stage.
Tesla’s annual...
Like people, not all personality tests are similar
By John Langhorne / Guest Column
Recently, the Wall Street Journal had an article with the title “Myers-Briggs Is a Crock.” Reading it, I could...
How public speaking can spark a movement
By Greg Dardis / Guest Column
The events that will come to define July – Black Lives Matter protests, Dallas funerals and two political conventions...
Could your hobby become a viable business?
By Jean Kruse / Guest Column
In my last article, I explained how anyone can get free and confidential mentoring and advice from a SCORE...
In a world of immediate information, take time to reflect
By John Langhorne / Guest Column
In a meeting discussing the effects of the digital age on communications, a friend and colleague stated, “reflection is...
Following guidelines to effective advertising
By Nancy Garberson / Guest Column
Marketing and advertising are critical to the goals of your organization. But with limited resources it is important to...
Completing the transition to working on your business
By K.P. Persaud/Guest Column
Editor’s note: This is the second article in a two-part series. The first part can be found at http://bit.ly/1sHYPrL.
Making the transition...
Learning from George Washington, master of etiquette
By Greg Dardis / Guest Column
To run an executive coaching firm is to continually engage in a study of leadership.
I try to evaluate a...