Tag: communication
Five tips for de-cluttering your communication
By Greg Dardis / Guest Column
I received tremendous feedback on my last column about how to spring clean your office. Many Iowa professionals related...
Positioning your message for success
By Nancy Garberson / Guest Editorial
Segmentation, targeting and positioning – known by many marketers as ‘STP’ – together comprise a three-stage marketing process built...
Exploring four walls of freedom
By Joe Sheller / Guest Editorial
In March, my wife and I visited Washington, D.C. While there, I experienced a few hours at the Newseum,...
How effectively are you communicating your brand?
By Lynn Manternach / Guest Editorial
As we ponder communications planning and budgets for 2015, now is a good time to take a step back...
The real meaning of influence
By Greg Dardis / Guest Editorial
Did you know the word “influence” has an astrological origin?
It’s drawn from Old French, meaning “streaming ethereal power from...
Just Because you said it, doesn’t mean they got it
By Gale Mote / Guest Editorial
Over the past few months, I have been working with an organization making the transition to high-performance work teams....
Get emotional: It’s the logical thing to do
By Lynn Manternach / Guest Editorial
It’s time to get emotional when it comes to building your brand.
In the battle between intellect and emotion, emotion...