For decades, Black Friday has been a tradition for U.S. households kicking off their holiday shopping. Stores and businesses offer discounted items, and the promise of shaving off a few dollars in purchases draws the throngs to box stores and websites alike.
In the last two years, BooHooMan, an online global fashion retailer, analyzed 97 terms associated with Black Friday and sales. The company computed the monthly averages for each state, factoring in recent population estimates to determine the averages per 100,000 residents. Subsequently, these figures were utilized to rank the states. 80% of the searches occurred in November.
Throughout the U.S., ‘fashion trends’ and ‘gaming consoles’ stood out with some of the highest search volumes, particularly ‘fashion trends,’ which sees an average of 5,200 searches each month. The data indicated that big box stores have been popular searches as well, known for offering a diverse range of brands, making them convenient one-stop destinations for Black Friday weekend deals.
West Virginia ranks first with 1,794 average searches per 100,000 residents each month. The term ‘Black Friday’ has a high number of searches with a volume of 3,467 over the last 12 months.
Kentucky is second, with an average of 1,697 searches per 100,000 residents. ‘Black Friday deals’ has 5,290 searches over the last year, with Kentucky residents also interested in ads for Black Friday.
Iowa ranks third with 1,657 average monthly searches per 100,000 residents. ‘Black Friday deals’ is a popular search with 4,590 total searches across the last 12 months.