How Caitlin Clark’s stardom is impacting college athletics, marketing power of women in sports
Caitlin Clark is breathing rarefied air. The list of athletes whose marketing influence can help sell everything from insurance to cars to breakfast cereal is short, indeed – male or female, college or professional. And it’s not just Ms. Clark’s generational excellence as a basketball player – and her iconic shoulder shrug after a “logo … Continue reading How Caitlin Clark’s stardom is impacting college athletics, marketing power of women in sports
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